Brand Promise

This is the unique promise of value we make to our target market that our brand will fulfill. It is the essence of what we have to offer and guides us in how we will live our personal brand. It clarifies and communicates what makes us special-what makes us different from other people

BSC strategy Management Brand Promise is reflected in our values

  • Focus – pragmatic approach to deliver expert solutions that meet our clients’ needs
  • Partnership – working in partnership with our clients and partners for sustainable results and developing lasting relationships on the basis of trust and transparency
  • Integrity – setting the highest standards for ourselves, our clients and partners
  • Commitment – continuously advancing the thinking in Strategy Execution with the thought leaders in the field and a network or world-class practitioners
  • Care – finding ways to contribute to the development and professional growth of others and the environment we work in

Brand Tone
of Voice

This is our brand personality expressed in words. As a company, it’s how we use language to show who we are and what we are like

BSC strategy Management Brand Promise is reflected in our values

  • Professional – expert content and insights
  • Easy to understand
  • Purposeful – charting a way forward with our clients to achieve their strategy goals
  • Inclusive – we are in the execution journey with our clients

Brand Message

These are key points of differentiator from our competitors

Key Points

  • Expert-led: “Our key differentiator is the use of Experienced Consultant on Engagements”
  • Partnership: “We partner with our clients to jointly develop solutions that address their specific execution challenges”
  • Expertise: “Proven experience in supporting clients to implement their strategies and achieve measurable results”

Brand Promise One

“If you do not seek out allies and helpers, then you will be isolated and weak. The force of powerful mutually reinforcing allies with shared goals are useful and good for those who have recourse to them.”

Sun Tzu, The Art of War

2014-09-10T12:44:05+00:00

Sun Tzu, The Art of War

“If you do not seek out allies and helpers, then you will be isolated and weak. The force of powerful mutually reinforcing allies with shared goals are useful and good for those who have recourse to them.”