Purpose & Vision

A survey of large UK enterprises reveals only 18.4% of businesses achieve more than 80% of their aspirational growth goals within three years of setting them.

Additionally, almost half (41.2%) of companies fail to achieve 60% or more of their stated targets in this timeframe, indicating a widespread struggle with consistent execution.

While growth remains a top priority, many UK businesses are falling short in execution and innovation. The research highlights significant strategic and operational gaps that hinder performance and the realisation of aspirational growth targets.

Vision is your destination at the end of your strategic horizon. It should be anchored by your purpose and values.

Business performance, purpose and impact cannot be enemies. We know that aligning purpose with strategy delivers both better performance and positive stakeholder impact.